Innovation by value survey, What for?
Identify factors which create low value, the ones who generate
an important and on which consistent efforts have to be produced
as well as new criteria on which support for innovation.
Number of interviews:
60 to 120 individual interviews
during 30 minutes each
Method of collecting:
by phone
Time of production:
4 weeks
Sample structure and quotas:
By region and department
By accommodations type